At M&C Saatchi Mobile, James oversees business development, strategy and marketing. James has been working in digital advertising and marketing his entire career, with a focus on mobile since 2005. Prior to joining M&C Saatchi Mobile in the role of EMEA Commercial Director, James was Head of Mobile at Havas Media Group and prior to that, held down a number of mobile leadership roles at DF London, Ogilvy and Blippar.
In all his roles, James’ focus has been to help brands best leverage mobile and resonate with consumers. James rejoined M&C Saatchi Mobile in 2016, having worked in the business from 2009 to 2012 in the role of Head of Business Development & Strategy.
“Mobile is the primary screen in our lives, it dominates consumers’ time online, dominates search, it’s driving e-commerce and 99% of growth in digital spend last year came from mobile. It plays such a varied role in our engagement with brands from research to purchase, payment and loyalty. It is precisely this reason why I am taking part in the MOMA’s. I look forward to seeing what innovative work entrants are coming up with this year, to engage with and entertain the mobile consumer.”