David Barker is the Managing Director & SVP of Amobee EMEA, where he is in charge of spearheading the company’s growth across the region from EMEA headquarters in London.
David is a digital pioneer. As Commercial Director of Hyperlink, one of London’s first web agencies, he was instrumental in the successful buy-out by Cable and Wireless in 2000. After a year of travelling, Barker returned to the media/tech scene to oversee sales and marketing at Flytxt. This move to what was then the highest profile mobile agency at the time was driven by Barker’s belief in the nascent mobile marketing sector. His interest in the emergence of mobile advertising then saw him move to Enpocket as EMEA Managing Director, where he was part of the executive team that sold its mobile advertising business to Nokia in 2007.
David was a European Board Member of the Mobile Marketing Association and as Chairman of the MMA Advertising Standards Committee he co-authored and implemented the first-ever European mobile advertising codes of practice.